The Secret Formula

The Secret Forumula pic

 We are all such complex people with multi-layered lives and experiences. It’s hard to share everything that we are, have been or want to be through a blog post, newsletter, or even a book. 

I’m not suggesting that we have to (or that I even want to), but I’ve learned who we are, our personal essence is a vital element in the success of our businesses. 

Years ago, I believed that I had to have all the right answers in order to help someone. And if I didn’t, I felt like a fraud. I didn’t feel safe just being myself and had to pretend to be ‘the expert’. 

Now I understand that it’s my client that is the ‘expert’. My role is to create the environment that helps them to reveal their own superpowers to themselves! 

There’s a beautiful song by Dan Fogelberg called, “The Higher You Climb”

The higher you climb,

The more that you see.

The more that you see,

The less that you know.

The less that you know,

The more that you yearn.

The more that you yearn,

The higher you climb.

The more that we understand that there is soooo much more to know, the less pressure we put on ourselves to be perfect. 

We are all a bundle of sadness and success, failures and achievements. It’s what gives us our unique perspectives on overcoming life’s challenges.

In this A little bit o’ Biz Wiz… I’m going to bottom-line the secret formula to a successful equine-inspired business. Because I WANT YOU TO BE SUCCESSFUL!


A little bit o’ Biz Wiz…


We all want to know the secret formula for launching a successful business. We’d like to pop out of our training courses and have a line of people eager to pay us to assist them with our equine-inspired knowledge and expertise. 

When we don’t encounter immediate success (or we soon run through the people in our own sphere of influence), we start trying to figure out how to ‘market’ our business. 

I’m going to bottom-line this for you because if I tried to list out all of the things I see people doing that never worked and will never work, or don’t work anymore, it would take up the rest of my day. 

I’ve already shared this 100 different ways so I hope you take this to heart and embrace it for all it’s worth… because it’s worth MILLIONS over the life of your career!

Are you ready? This is where you will find the secret formula to your equine inspired success! 

Write this down… 




Your secret formula lives inside of YOU! 

I actually like to think of it more as a ‘sauce’ than a formula. Formulas sound dry and boring. Sauce feels more, well, saucy! Wouldn’t you rather have a saucy business versus formulaic?

Our horses may be our partners (in some cases our clients), and they bring a specific ‘flavor’ to our offers, but they and your business are an extension of YOU and the container you provide for another human's desire for a specific outcome. ← READ THAT AGAIN.

Vonie’s Secret Sauce

After a long time of marketing herself as an ‘equine gestalt coach’ and not having much success. My client Vonie Kalich now has a powerful program called “One Size Fits None” that focuses on non-scale fitness results for mental and physical fitness (which happen to contribute to significant weight loss as well). One of the ways she helps her client’s in achieving lasting results is by partnering with the horses, which is powerful! However, her clients don’t hire her because she’s an equine gestalt coach. That means nothing to them. They hire her to help them achieve a fitness goal they have not been able to accomplish on their own. Vonie’s secret sauce is herself. All of her years as a pilates instructor, marathon runner, cancer survivor, business owner, horsewoman, and coach. She has walked her talk and can help others shorten their struggle to achieve their own mental and physical balance. (NOTE: if you’re interested in Vonie’s work you can participate in her FREE Recorded MasterClass: Meet Your Inner Warrior Woman ). 

There are thousands of programs and gurus out there that can give you a step-by-step outline for creating social media messages, Facebook ads, websites, blogs, Google rankings, and so on. I can teach you that as well. 

NONE OF THAT MATTERS until you have a program or service that someone actually needs and is willing to pay for! ← READ THAT AGAIN.

What is YOUR Secret Sauce? 

HINT: it’s a blend of who you are (no matter what) - your expertise (learned and natural abilities), and the problem you solve. 

If you don’t know the answers to all of those, then you don’t really have a business to market, yet. 



To Your Horse & Soul Success,


~author of, “The Business of Coaching with Horses. How to Reach More Clients, Feed Your Horses, and Change the World!”

My mission is to empower and educate equine-inspired practitioners in the art of profitable program design and marketing. My dream-come-true is to see equine-assisted personal and professional development be recognized and celebrated for the unique transformational modality that it is, and to become as popular as yoga and Starbucks!


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