Are you aware of your own personal essence? Are you proud to let it radiate or do you try to shape it into someone else’s idea of what it means to ‘shine’?

You may wonder why I am asking this question and what does it have to do with creating a successful equine inspired business?

It has everything to do with the success of your business because YOU ARE YOUR BUSINESS! 

If you are trying to be like someone else and their business it’s like trying to drive your car with someone else’s car key. It may even be the exact same make and model, but their key will not drive your car. 

You are the key to the success of your business. 

Your personal essence, how you perceive the world, how you hold space for others to know themselves, the things that bring you joy and the things that bring you to tears is your SHINE.


There is a franchise of bagel restaurants in my town. One is 4 miles from my house, the other 5 miles. I prefer the bagel shop that is 5 miles away. I generally choose to spend my money there if I’m going to have a bagel. The food is exactly the same. It’s the ‘vibe’ of the restaurant that is totally different. 

In the bagel shop closer to me, the vibe I get when I’m there is that I’m just another customer and the wait staff is ‘doing me a favor’ by serving me. In the bagel shop a mile further from my house, I feel welcome the minute I walk in. Not only is the staff friendly but the other customers are generally friendlier as well.

As I said, it is exactly the same food. The ‘vibe’ I’m experiencing comes directly from the ownership. The humans who support and train the staff. The owners who appreciate their customers want them to feel appreciated. The owner who sees their customers as dollar signs are just ‘making a living’ not considering the experience they are creating for their patrons. 


I invite you to give yourself a couple of days to lean into what enhances your shine... and also notice how others shine their unique essence. 

** Notice and appreciate everything that brings you joy, laughter, ease, gratitude, synchronicity, or acknowledgment.

** Notice when you feel fully aligned, fully yourself. 

** Notice what you are doing and/or thinking when you feel that way. 

Even if it’s just mucking stalls, or cooking dinner, or singing your child a lullaby.  It doesn’t need to be the experience of beating your shortest time at an open gallop on the cross-country course (though it could be!).

You will know this alignment by the quality of your focus, the expansiveness in your heart, and lack of self-consciousness and self-criticism. (You can’t shine and sh*t on yourself at the same time!)

When this aspect of yourself, your true essence, has full permission for self-expression, your business will begin to take on a life that not only compliments your essence but begins to require your essence to shine even brighter!

I appreciate you ~ shine on!

#Shine #Essence #EquineInspired


Each month I open enrollment for 5 courageous souls to work with me privately and prepare for a Quantum Leap into the next highest version of their equine assisted business. Are you Curious?

I work with Equine inspired entrepreneurs that I know I can help, who are ready to build their own programs on a platform of Love and Prosperity.

If it sounds a little woo-woo, and a lot unconventional, it is.

If the way you have been attempting to build your business has not been working or resulting in the dramatic yo-yo effect, I invite you to consider another way.

Join me for a one-time complimentary Business Clarity session.

You will come away with…

*A Crystal Clear vision for your next steps,

*Clarity around some (hidden) blocks that may be holding you back

*Inspiration and renewed energy with regards to what is possible for your unique business!

You have nothing to lose and everything to gain. Click --> HERE <-- to schedule a time that works for you and say, “Yes” to yourself and your herd! 

Always Love,

*artwork by Ronald Bolokofsky

Schelli Whitehouse ~author of “The Business of Coaching with Horses. How to Reach More Clients, Feed Your Horses and Change the World!”

My mission is to empower and educate equine inspired practitioners in the art of profitable program design and marketing. My dream-come-true is to see equine-assisted personal and professional development be recognized and celebrated for the unique transformational modality that it is, and to become as popular as yoga and Starbucks!



Catherine Roe

I often wonder about what do they mean by “shine”, thanks to this article I understand and I get a better sense of what my shine is. The good thing is that everyone can shine unfortunately not everybody does.

Read more
Read less
Schelli Whitehouse

So true, Catherine! So many feel they don't have permission to Shine. 

Read more
Read less