Equine Business Development
The Secret Formula
We are all such complex people with multi-layered lives and experiences. It’s hard to share everything that we are, have been or want to be through a blog post, newsletter, or even a book.
I’m not suggesting that we have to (or that I even want to), but I’ve learned who we are, our personal essence is a vital element in the success of our businesses.
Years ago, I believed that I had to have all the right answers in order to help someone. And if I didn’t, I felt like a fraud. I didn’t feel s…
Partnering with a Facility
We've been discussing partnerships recently.
So far we've looked at partnering with horses and how to Choose a Great Program Horse. And we talked about How to Share the Financial-Pie when partnering with other practitioners and facilitators.
In this post, we’re going to explore ways to partner with other facilities. There are practitioners who run very successful programs with no barn of their own. And, on the flip side, if you have an underutilized facility, there are opportunities to part…
Selecting a Great Program Horse
In this A little bit o’ Biz Wiz… I thought it would be fun to look at some best practices on selecting great program horses! I’ve mentioned before that even though we know equine-assisted learning can work (miracles) for most anyone, not everyone is interested in participating. Similarly, although any breed of horse, regardless of their background can do this kind of work with humans, it doesn’t mean they are ALL interested in participating in our programs.
How to Share the Financial Pie
Over the years I have experienced my own frustrations and misunderstandings in joint ventures (I learned from every one of them), and I have coached many practitioners through similar frustrations as well as helped set them up for success in order to avoid those frustrations and misunderstandings in the first place!
In this A little bit o’ Biz Wiz… I’m going to share some ‘best practices’ for partnering with other practitioners as well as a simple formula for equitable financial-pie sharing. Be…
Equine Assisted Healing Emerging as a Mainstream Modality
Equine “assisted” development is finally blossoming into what I believe is the ‘season of success’ for practitioners of personal, professional, mental, and spiritual development!
It’s been nearly 20 years since the first publications of the efficacy and seemingly miraculous accountings of personal transformations and expanded awareness through equine-inspired experiences. Most people who have such an experience will share that it was one of the best learning opportunities of their life, and y…
Making Marketing Less Cringe Worthy and More Soulful
It is often said that the exact phrase "First do no harm" (Latin: Primum non nocere) is a part of the original Hippocratic oath. Although the phrase does not appear in the AD 245 version of the oath, similar intentions are vowed by, "I will abstain from all intentional wrong-doing and harm". The phrase "primum non nocere" is believed to date from the 17th century. (Wikipedia)
Although the majority of us equine-inspired practitioners are not medical doctors, the tenant of “First, do no harm” is …
When The Pull of Opposite Directions Shows up In Your Business
...The Pushme - Pullyou is a character from the 1967 film “Dr. Dolittle”. I was enthralled with the animal that had a front end of a llama on both ends of its body! Of course, as a six-year-old at the time I was most perplexed by how in the world did it go to the bathroom?
...All potty jokes aside, my thoughts of the PushMe-PullYou are how in the world did it ever decide which way to go?
Do you ever feel a bit like a PushMe-PullYou yourself?
Are there times when you have two diametrically…
The Personal Essence of Your Business
Your personal essence, how you perceive the world, how you hold space for others to know themselves, the things that bring you joy, and the things that bring you to tears are your SHINE.
Discover The Essence of Your Equine Inspired Business
I invite you to give yourself a couple of days to lean into what enhances your shine... and also notice how others shine their unique essence.
- Notice and appreciate everything that brings you joy, laughter, ease, gratitude, synchronicity, or…
The Possible Client versus The Probable Client
During a podcast interview, I was once asked what is the first step toward building a successful equine inspired business. (We’re going to assume that the practitioner already has their training and infrastructure in place.) Many people believe that ‘marketing’ is the first step toward bringing in throngs of new clients (because there are soooo many people that will benefit from working with horses!) They get busy coming up with a clever name and a logo, creating business cards, then the webs…
Value vs. Price in your Equine Inspired Business
Today is the final installment of a 3 part series examining some of our common thinking and misperceptions on important elements of creating our business!I
In Part One of this series, “Market versus Niche”
- Your Target Market is the group of people you serve.
- Your Niche is the service you specialize in offering to your target market
In Part Two “Mission versus Vision”.
- Your Vision is the super goal, possibly one you may never witness or experience in your lifetime. Like achieving ac…