Equine Business Development

A little bit o’ Biz Wiz…

The Fraud Factor Phenomenon

I have been having a lot of conversation lately about ‘the fraud factor’ in being seen as an expert in your business.

Today I want to share my contemplations about the Higher-Self vs. false-self/ego and the fraud factor phenomenon…

This phenomenon often occurs in the beginning stages of launching your business, but it can also re-occur when we are in the process of up-leveling our business or expanding our area of expertise. Basically, …

A little bit o’ Biz Wiz…

DON’T FEED THE PUSHME-PULLYOU!

The Pushme-Pullyou is a character from the 1967 film “Dr. Dolittle”. I was enthralled with the animal that had a front end of a llama on both ends of its body!

Of course, as a six-year-old at the time I was most perplexed by how in the world did it go to the bathroom?

All potty jokes aside, my thoughts of the PushMe-PullYou are how in the world did it ever decide which way to go? 

Do you ever feel a bit like a PushMe-PullYou yourself? …

A Little Bit o' Biz Wiz...

Stay Healthy - Go Online

On a personal note, I feel every equine inspired practice should have an online business component. I used to believe there was one exception, that was if you were totally booked out with big contracts and consistent word of mouth referrals! However, in light of seeing many of my successful colleagues experience major cancellations in their bookings because of the Covid-19 pandemic, I see the major financial impact this is having on them as w…

Are you aware of your own personal essence? Are you proud to let it radiate or do you try to shape it into someone else’s idea of what it means to ‘shine’?

You may wonder why I am asking this question and what does it have to do with creating a successful equine inspired business?

It has everything to do with the success of your business because YOU ARE YOUR BUSINESS! 

If you are trying to be like someone else and their business it’s like trying to drive your car with someone else’s car key…