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Equine Business Development

Mission Versus Vision as an Equine Inspired Entrepreneur

Mission VS Vision

Last week we looked at the common mistake of people trying to market what they do instead of what people want. I certainly used to do that. I thought coaching with horses was the greatest discovery ever made and could help anyone and everyone that experienced it! (I still do actually) However, I soon learned that if you’re talking to everyone, NO ONE IS LISTENING. 


In Part One of this series, “Market versus Niche” I have the example of two horse trainers. 

The first example with the generic …

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How Much Does an Effective Marketing Strategy Cost?

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Let’s look at a quick recap of last weeks required elements for an effective awareness strategy:

ONE:

  • A deep understanding of your ideal client and main problem you help them to solve.
  • You know where they already spend their time and money attempting to solve this problem.
  • You know how to speak their language from a place of empathy. 

TWO:

  • Your messaging clearly helps them identify the gap between where they are and where they want to be.
  • You have a strong ‘call-to-action’ that in…

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Heart Centric Marketing for Your Equine Inspired Business

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There’s an exercise we do with the horses where we ask the participant to lead the horse through a simple course while in their head, then the heart, and then the gut. Noting their success or lack of success each time. Then we invite them to integrate all 3 areas and have the horse go with them again. The shift in the relationship and ease in which they move together is always significantly noticeable!

Without going into the specifics of the exercise, the point I want to share is that almost ev…

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The Requirements for a Profitable Equine Inspired Business

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Super-Powers - ✔CHECK!

Horses - ✔CHECK!

Program - ✔CHECK!

Marketing Strategy - (uh, I have a website. Does that count?)

Clients - (crickets)

Most of us launched our practices with a wing and a prayer. If you’ve read my book (The Business of Coaching with Horses) you know after I graduated (an 18-month training) I shot out of the cannon ready to change the lives of humans and horses forever! 

I had SUPER-POWERS. I had HORSES! I had a PROGRAM that I wholeheartedly believed in. I had NO Marke…

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What Modality Of Facilitation Is Right For Your Business?

Let's Talk About This!

A little bit o’ Biz Wiz…

What Modality Of Facilitation Is Right For Your Business?

I love the multitude of facilitation modalities evolving in our industry! If you’re trying to decide the right path of equine inspired training or expansion for your business, it’s important to know who you serve, the outcome they are seeking and the style of learning that will best support their growth and learning.

Recently I had the opportunity to immerse myself in two very different modalities of facilitati…

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Part Three: Value versus Price

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This post is the final installment of a 3 part series examining some of our common thinking and misperceptions on important elements of creating our business!

In Part One of this series, we examined, “Market versus Niche” 

  • Your Target Market is the group of people you serve.
  • Your Niche is the service you specialize in offering to your target market

In Part Two we explored, “Mission versus Vision”.

  • Your Vision is the super goal, possibly one you may never witness or experience in yo…

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Part Two: Mission Versus Vision

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In last week's post we looked at the common mistake of people trying to market what they do instead of what people want. I certainly used to do that. I thought coaching with horses was the greatest discovery ever made and could help anyone and everyone that experienced it! (I still do actually) However, I soon learned that if you’re talking to everyone, NO ONE IS LISTENING. 

Recently, I was a guest on “Webinars with Wendy” hosted by Wendy Murdoch, founder of the ‘Murdoch Method’, an equine stab…

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Part One: Market versus Niche

Archer on Horseback3

If you’re reading this I know you are a heart-centered practitioner. The reason I know that is because I am very intentional about the people I attract and choose to work with. You wouldn't be interested in this newsletter if we weren't aligned on some level. That makes writing this newsletter a joy for me. When you love what you do and who you do it for, marketing becomes way less ‘icky’. 

I truly want it to be less ‘icky’ for you too, and help you to present what you do in a clear, profession…

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First, Do No Harm

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FIRST, DO NO HARM

It is often said that the exact phrase "First do no harm" (Latin: Primum non nocere) is a part of the original Hippocratic oath. 

Although the majority of us equine-inspired practitioners are not medical doctors, the tenant of “First, do no harm” is a foundational principle for how to hold our work sacred, care for our clients, and even conduct our business and marketing!

So many ‘soulful-service’ providers cringe at the prospect of marketing. They just can’t shake the image…

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Empathy + Boundaries = SuperPower!

Healthy Boundaries

A little bit o’ Biz Wiz…

EMPATHY + BOUNDARIES = SUPERPOWER

It’s imperative as facilitators, coaches, and soulful service providers that we tend to our empathic health with boundaries that allow for compassion and understanding without depleting our own resources.

When you learn to utilize empathy with strong boundaries you will actually be able to do more with less energy!

If you are a soulful service provider, chances are you have great empathy for the feelings and the plight of others. Whi…

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