The Fraud Factor Phenomenon - Imposter Syndrome in Your Business


I have been having a lot of conversations lately about ‘the fraud factor’ in being seen as an expert in your business.

Today I want to share my contemplations about the Higher-Self vs. false-self/ego and the fraud factor phenomenon…

This phenomenon often occurs in the beginning stages of launching your business, but it can also re-occur when we are in the process of up-leveling our business or expanding our area of expertise. Basically, anytime we are claiming a new space or way of presenting ourselves to the world.

Your Higher-Self yearns for expansion and authentic self-expression. Your Higher-Self is actually fearless because it knows there is nothing to fear. She understands the only reality is the present moment and all future moments will be born from the perception of this present experience.

The false-self/ego, on the other hand, thrives on the status quo. It does this by reinforcing memories of past experiences. These memories form beliefs anchored in something that is in the past. When we experience doubt or fear about our place in the world, our perception of this present moment is being dictated by an experience, a time that no longer exists, it’s not REAL.

The false-self/ego is not threatened by your visions of how you see yourself differently. ‘Aha’s’ and self-exploration don’t really threaten the status quo until you actually make a commitment and take action in the direction of your Higher-Self! That’s when things can get ugly. Most of the time they are incidences that appear to be completely out of your control. 

An extreme example is a client (I won’t reveal who) who was struggling with "being seen" and had been hiding her desire to step out into this arena and claim her space. Within a week of saying, YES to herself and making the commitment, her identity was stolen!

I know every one of you has a similar story of trauma, heartbreak, betrayal, illness, financial disruption, or physical injury that directly correlates to saying, ‘NO’ to the status quo and stepping into a new vibration. 

You are literally jumping from one trajectory of life to another! 

When you can recognize this phenomenon as it’s happening you are less likely to get tripped up by the ego attempting to suck you back into a timeline dictated by a past that no longer exists.

Lean into the pull of your Higher-Self calling you forward into a higher level of compassion and service to not only others but to yourself. In the process of becoming more of who you really are, you give your clients, friends, and family permission and the space to do the same.

You can never be a fraud when your intentions are for the highest good of all. You shining your light brighter does not diminish the light of another. 

Recognize how courageous you are and take up as much space as you need to make a difference in this world. You are a shining star to me.



To Your Horse & Soul Success,


~author of, “The Business of Coaching with Horses. How to Reach More Clients, Feed Your Horses, and Change the World!”

My mission is to empower and educate equine-inspired practitioners in the art of profitable program design and marketing. My dream-come-true is to see equine-assisted personal and professional development be recognized and celebrated for the unique transformational modality that it is and to become as popular as yoga and Starbucks.


There are no comments yet. Be the first one to leave a comment!