Blog

A little bit o’ Biz Wiz…

What Modality Of Facilitation Is Right For Your Business?

I love the multitude of facilitation modalities evolving in our industry! If you’re trying to decide the right path of equine inspired training or expansion for your business, it’s important to know who you serve, the outcome they are seeking and the style of learning that will best support their growth and learning.

Recently I had the opportunity to immerse myself in two very different modalities of facilitati…

This post is the final installment of a 3 part series examining some of our common thinking and misperceptions on important elements of creating our business!

In Part One of this series, we examined, “Market versus Niche” 

• Your Target Market is the group of people you serve.
• Your Niche is the service you specialize in offering to your target market

In Part Two we explored, “Mission versus Vision”.

• Your Vision is the super goal, possibly one you may never witness or experience in yo…

In last week's post we looked at the common mistake of people trying to market what they do instead of what people want. I certainly used to do that. I thought coaching with horses was the greatest discovery ever made and could help anyone and everyone that experienced it! (I still do actually) However, I soon learned that if you’re talking to everyone, NO ONE IS LISTENING. 

Recently, I was a guest on “Webinars with Wendy” hosted by Wendy Murdoch, founder of the ‘Murdoch Method’, an equine stab…

If you’re reading this I know you are a heart-centered practitioner. The reason I know that is because I am very intentional about the people I attract and choose to work with. You wouldn't be interested in this newsletter if we weren't aligned on some level. That makes writing this newsletter a joy for me. When you love what you do and who you do it for, marketing becomes way less ‘icky’. 

I truly want it to be less ‘icky’ for you too, and help you to present what you do in a clear, profession…

FIRST, DO NO HARM

It is often said that the exact phrase "First do no harm" (Latin: Primum non nocere) is a part of the original Hippocratic oath. 

Although the majority of us equine-inspired practitioners are not medical doctors, the tenant of “First, do no harm” is a foundational principle for how to hold our work sacred, care for our clients, and even conduct our business and marketing!

So many ‘soulful-service’ providers cringe at the prospect of marketing. They just can’t shake the image…

A little bit o’ Biz Wiz…

EMPATHY + BOUNDARIES = SUPERPOWER

It’s imperative as facilitators, coaches, and soulful service providers that we tend to our empathic health with boundaries that allow for compassion and understanding without depleting our own resources.

When you learn to utilize empathy with strong boundaries you will actually be able to do more with less energy!

If you are a soulful service provider, chances are you have great empathy for the feelings and the plight of others. Whi…

A little bit o’ Biz Wiz…

The Fraud Factor Phenomenon

I have been having a lot of conversation lately about ‘the fraud factor’ in being seen as an expert in your business.

Today I want to share my contemplations about the Higher-Self vs. false-self/ego and the fraud factor phenomenon…

This phenomenon often occurs in the beginning stages of launching your business, but it can also re-occur when we are in the process of up-leveling our business or expanding our area of expertise. Basically, …

A little bit o’ Biz Wiz…

DON’T FEED THE PUSHME-PULLYOU!

The Pushme-Pullyou is a character from the 1967 film “Dr. Dolittle”. I was enthralled with the animal that had a front end of a llama on both ends of its body!

Of course, as a six-year-old at the time I was most perplexed by how in the world did it go to the bathroom?

All potty jokes aside, my thoughts of the PushMe-PullYou are how in the world did it ever decide which way to go? 

Do you ever feel a bit like a PushMe-PullYou yourself? …

A Little Bit o' Biz Wiz...

Stay Healthy - Go Online

On a personal note, I feel every equine inspired practice should have an online business component. I used to believe there was one exception, that was if you were totally booked out with big contracts and consistent word of mouth referrals! However, in light of seeing many of my successful colleagues experience major cancellations in their bookings because of the Covid-19 pandemic, I see the major financial impact this is having on them as w…

Listen Here: 

This series, “Horse Sense for Humans”, is straight from the horse’s mouth (translated by me!) You’ll get to meet some of my equine team as well as some other horses I’ve worked with over the years as they share some of their client experiences from their point of view!

I hope you enjoy!

“A Walk in the Sun”

Hi, Coach Lilly here,

It’s a cool spring day and the sun feels warm on my coat. Outside the round pen, Coach Schelli is helping a woman prepare to come in with me. I won…